By: AaronFarquhar on YouTube (10/08/2008)
During the lecture, Michael also explained that Multiplicity works with popularity. Obviously something is going to sell a lot better the more popular it is and websites such as I-Tunes, Ebay and Amazon thrive on ratings and customer feedback. Next to advertising and marketing, consumers are most influenced by the opinions of other consumers and these websites are current proof of how social networking and Multiplicity is successfully making it's way into the market place. Although many of us would like to think it's the most credible site out there, WikiPedia at the end of the day is a bunch of submissions from people around the world, put together to produce information. Much like this, online forums and groups convene and combine from a common interest or to achieve an answer. In the case of photography and video production, Multiplicity can be very time consuming but at the same time (as long as defamation and copyright lawsuits do not ensue!) it is mostly cost effective. When you think about it, Multiplicity is using a product that has already been created. In all its forms, Multiplicity can send out a powerful message, assist or just make people laugh.
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Very cool. Thanks for the link.
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